15th eCommerce & Digital Marketing World 2026

Wednesday, November 4, 2026 @ Divani Caravel Hotel

THE GROWTH PLAYBOOK!

eCommerce + Digital Marketing + Retail Tech
Conference + Exhibition + Workshops

In the new era of commerce, communication, and technology, growth requires more than fragmented campaigns, isolated tools, or a well-set-up e-shop. It requires strategy, the right moves, practical knowledge, and a clear connection between demand, the market, content, data, customer experience, and Artificial Intelligence.

This is exactly what the 15th eCommerce & Digital Marketing World 2026 expresses, through the central concept “The Growth Playbook!”. An event that maps the new playbook of digital growth, where Digital Marketing creates demand, eCommerce converts it into commercial results, and Retail Tech connects the physical store with the new digital experience.

This year’s event takes place on November 4, 2026, at the Divani Caravel Hotel, featuring 2+1 parallel conferences: eCommerce World, Digital Marketing & Social Media World, and, as an extra track, Retail Tech World. Three complementary modules, a shared exhibition area, and practical workshops compose a unified knowledge, market, and networking experience for brands, retailers, agencies, platforms, marketplaces, technology providers, payment companies, logistics, retail tech, and Artificial Intelligence solutions.

The Growth Playbook! captures the new reality of the market. Digital Marketing and Social Media create demand, influence, and preference, while eCommerce converts this demand into purchase, repurchase, loyalty, and profitable growth. Retail Tech, at the same time, enhances the omnichannel experience, connecting the physical store, digital channels, data, customer service, and the buying experience into a more cohesive commercial environment. In the middle of all this is the modern consumer, who searches, compares, evaluates, and buys through e-shops, marketplaces, search engines, social platforms, creators, reviews, physical points of sale, and AI-powered experiences.

The market has entered a new phase of maturity. Businesses are called upon to increase their sales with healthy profitability, reduce customer acquisition costs, improve conversion, utilize Artificial Intelligence, better organize their data, and connect content, media, payments, logistics, loyalty, retail technologies, and customer experience into a more efficient growth model. The goal now is a smarter, measurable, and sustainable growth playbook for every business that wants to stand competitively in the AI era.

THREE PARALLEL CONFERENCES, ONE UNIFIED EXPERIENCE

eCommerce World

eCommerce World focuses on the moves that convert digital demand into commercial results. From the e-shop and mobile commerce to marketplaces, payments, the last mile, returns, personalization, loyalty, and customer lifetime value, the conference highlights the critical choices that determine the performance of modern digital commerce.

AI is at the center as a practical tool for product discovery, personalized recommendations, dynamic pricing, demand forecasting, customer service, commercial product presentation, order management, and better inventory organization.

Digital Marketing & Social Media World

Digital Marketing & Social Media World focuses on the strategies that create demand, preference, influence, and commercial growth. From performance marketing and full-funnel strategies to retail media, the creator economy, social commerce, AI-generated content, measurement in an increased data privacy environment, CRM, and loyalty, the conference examines the new role of marketing as a mechanism that connects attention, data, content, technology, and sales.

Retail Tech World

Retail Tech World focuses on the technologies transforming the physical store and the overall retail experience. From smart store management systems, in-store analytics, self-service points, digital service tools, and inventory systems to omnichannel operations, connected retail, personalization, and data utilization at the point of sale, the conference highlights how retail is entering a new era, where the physical and digital channels operate as a single, unified experience for the customer.

A shared exhibition area for the entire growth ecosystem

The shared exhibition area of the 15th eCommerce & Digital Marketing World 2026 acts as the connecting point for the three conferences. A place where solutions for eCommerce, marketing, retail tech, payments, logistics, platforms, AI, data, customer experience, and automation meet the real needs of businesses.

In the same space, brands, retailers, agencies, marketplaces, payment providers, logistics companies, commerce platforms, martech companies, retail tech providers, AI solution providers, and technology partners come together, creating an environment for networking, partnerships, and practical expertise.

The exhibition space reinforces the core logic of the event: the growth ecosystem works more effectively when demand, commerce, retail, data, media, operations, and customer experience are interconnected.

Main Themes

AI in Growth, Commerce & Marketing

How Artificial Intelligence is changing product discovery, content creation, media, personalization, customer service, demand forecasting, optimization, and performance measurement.

Commerce, Conversion & Customer Experience

How eCommerce is evolving into a primary purchasing channel, with an emphasis on checkout, UX, mobile commerce, trust, personalization, and a frictionless shopping experience.

Demand Generation & Performance Marketing

How demand is created through search, social platforms, creators, retail media, performance campaigns, full-funnel strategies, and AI-assisted optimization.

Omnichannel Experience & Unified Commerce

How businesses connect the physical store, e-shop, marketplaces, social media, CRM systems, loyalty programs, and data into a unified shopping and service experience.

Retail Tech & Store Innovation

How new technologies are transforming the physical store, from smart operating systems and in-store analytics to self-service points, digital service tools, inventory management, and connected retail.

Marketplaces & Platform Economy

How marketplaces, large international platforms, and new product discovery models are changing competition, brand visibility, and the relationship with the consumer.

Data, Measurement & CRM

How first-party data, privacy-compliant measurement, attribution, incrementality, CDPs, CRM, and marketing automation connect marketing with real business results.

Payments, Logistics & Last Mile

How payments, BNPL, wallets, delivery speed, returns, and fulfillment costs directly impact customer experience and profitability.

Loyalty, Retention & Profitability

How businesses transition from the first purchase to a long-term relationship, utilizing loyalty programs, customer lifetime value, repeat purchases, and more disciplined growth.

Content, Creators & Social Commerce

How content, creators, communities, reviews, short-form video, and social platforms affect product discovery and the purchasing decision.

What will I learn at the conference?

How Artificial Intelligence simultaneously changes eCommerce, marketing, content, data, retail, and customer experience.
How to reduce customer acquisition costs and how to improve conversion.
How marketplaces and large platforms affect commercial strategy, brand visibility, and the relationship with the consumer.
How performance marketing connects with actual sales, profitability, and business growth.
How data, CRM, loyalty, and retention are organized into a unified growth model.
How payments, logistics, the last mile, and returns directly impact customer experience and profitability.
How content, creators, social media, and retail media shape the new product discovery and purchase journey.
How a truly omnichannel experience is built, connecting the physical store, e-shop, marketplaces, social media, CRM, and loyalty.
How Retail Tech changes physical store operations, customer service, inventory management, data, and the overall shopping experience.
How businesses can move from fragmented actions to a smarter, measurable, and sustainable growth playbook.

Who will I meet at the conference?

Retailers and e-shop owners looking to grow their digital channel.
Retail chains, physical stores, and omnichannel retailers who want to better connect their physical and digital channels.
Brands investing in digital commerce, performance, social media, and customer experience.
CMOs, marketing directors, eCommerce managers, digital managers, and growth leaders.
Retail managers, store operations managers, commercial directors, and category managers looking for practical solutions for the new retail environment.
Performance marketers, social media teams, content teams, and CRM specialists.
Agencies that design and execute campaigns, growth strategies, and digital experiences.
Marketplaces, commerce platforms, and technology vendors shaping the new digital commercial landscape.
Payment providers, fintech companies, logistics providers, and last-mile companies.
Retail tech providers, martech companies, AI solution providers, data platforms, and automation vendors.
Startups and scaleups utilizing digital marketing, eCommerce, retail tech, and AI for faster growth.
Business executives who want to connect marketing, eCommerce, retail, data, technology, and customer experience into a single growth model.